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Direct 2018

Dec 03, 2018,FICCI, New Delhi




India’s apex industry chamber, FICCI, is organizing annual mega event of the direct selling industry DIRECT 2018. This sector is one of the fastest growing non- store retail formats, recording double - digit growth in the post - reform period. The growing Indian market has attracted a large number of Indian and foreign direct selling companies. Globally direct selling industry is a labour - intensive industry and has a positive socio - economic impact in terms of higher employment, women empowerment, skill development, financial independence, flexible timings and an improved ability to take care of the families. These factors combined with favourable demographics will lead to the direct selling industry witnessing unprecedented opportunity for growth in the coming years. To seize this opportunity, it is important for us to understand the evolving Indian consumer behaviour and Indian markets. This will be helpful in evaluating the options, strategy and approach for the key challenges faced by the industry, and way ahead thus enabling the growth of the industry.

DIRECT 2018 will focus on the guidelines released by the Ministry of Consumer Affairs and post the guidelines what are the benefits for the state governments in adopting the same. We will be preparing a FAQ’s for the government officials and consumers for the better understanding of this industry and a smooth implementation of the guidelines.

The past editions DIRECT 2014, 2015 ,2016 and 2017 received an exceptionally overwhelmed response and witnessed a footfall of 1000plus. The events were well covered in more than 30 mainline newspapers in Delhi and outside. The efforts were appreciated by the Government, Industry and Media. Shri Ram Vilas Paswan, Hon’ble Union Minister of Consumer Affairs, Food and Public Distribution announced that he had convened an inter-ministerial meeting network to discuss entire gamut of direct selling as there is need to evolve a very transparent and consumer friendly business model for the sector during his address at DIRECT 2014. Shri Amitabh Kant then Secretary, Department of Industrial Policy and Promotion, Ministry of Commerce and Industry released the state specific reports during DIRECT 2015 “Direct selling; Mapping the industry across Indian states”. Smt Madhulika Shukul , Additional Secretary , Department of Consumer Affairs, Ministry of Consumer Affairs, Food and Public Distribution released a report “ The contribution of Direct Selling in building India”.

FICCI Direct Selling Task Force is back with its annual mega event and is organizing “DIRECT - 2018”, on 3rd December, 2018 at FICCI, New Delhi.


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Contact Us

Ankit Sharma
Senior Assistant Director
T: 011-2348 7534
E: ankit.sharma@ficci.com

Ankit Misra
Assistant Director
T: 011- 2348 7482
E: ankit.misra@ficci.com