An export led agricultural strategy offers an inclusive pathway towards growth, higher income, employment and rural poverty reduction. Indian Agricultural exports have seen several successes in the recent past, albeit in smaller doses compared to its true potential. Today, we are in a position to address our food security needs while also becoming reliable food suppliers to the international market. However, efforts need to be streamlined across the value chain to create competitive and scalable export opportunities. FICCI is organizing a Virtual national conference on Enhancing Export Competitiveness of Agriculture Produce; with Rice and Fruits & Vegetables as focus products on October 29,2020. APEDA is the Co - partner in the programme . Policy makers, Industry heads and thought leaders will deliberate on critical challenges and suggest a roadmap for enhancing the export competitiveness and explore avenues for value addition, infrastructure development, policy reforms and market access for the focus products.” Yes Bank is the knowledge partner for the programme.