Patanjali Ayurveda to go global, states Balkrishna at FICCI-APEDA meet
FnBnews.com , Apr 22, 2017
After taking the Indian market by storm, Patanjali Ayurveda Ltd plans to expand its footprint beyond the Indian shores in the near future. This was stated by Acharya Balkrishna, the company’s co-founder and chief executive officer at Made in India – Food Buyer Seller Meet, organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) and the Agricultural and Processed Food Products Export Development Authority (APEDA) in Gurugram.
He urged players in the food processing sector to come together and promote healthy food products, adding, “Indian companies should make a collaborative efforts to make India a global food brand, and Patanjali Ayurveda Ltd is committed to go global and fight adulteration in the food industry.” The company already has its presence in many countries, thereby giving a push to prime minister Narendra Modi's Make in India initiative.
The food buyer-seller meet was an initiative taken by FICCI and APEDA to promote the Indian food industry and showcase brand India as global suppliers of various food products. The two-day meet saw international buyers and Indian sellers meeting under one roof to talk and discuss business.
According to APEDA, about 40 International buyers and procurement heads from Saudi Arabia, the United Arab Emirates (UAE), Kuwait, Qatar, Bahrain, Oman, Vietnam, Malaysia, Nepal, Bangladesh, Sri Lanka, Belgium, Hong Kong, Thailand and African countries were present.
The buyers were interested in food products and non-alcoholic beverages, such as rice, canned foods, canned fruits and vegetables, fruit pulp, pickle, juices, biscuits and snacks, dairy products, meat and processed meat, non-alcoholic beverages, wheat, dried fruits and nuts, pasta and sauces and condiments.