Dhirubhai Ambani-from simple origin to peak
The Times of India , May 17, 2018
Raised in frugal living conditions, right from an early age, he was aware of the insufficiencies that the family dealt with due to the meagre income of his father and large expenses.
Since he could not make large investments, he settled as a spice trader under the name Reliance Commercial Corporations. He soon started trading spices, sugar, jaggery, betel nuts and such to Gulf Emirates. He focused on low profits, high volumes and rich quality. Not the one to be contented easily, he soon shifted focus to yarn trading, which though had high levels of risks involved, promised richer dividends as well. Starting on a small scale, he soon made big deals in yarn to the point of being elected a director of the Bombay Yarn Merchants Association. Every weekend, he flew from Bombay to Ahmedabad to check on the progress of the establishment of the factory and troubleshoot any problems faced by the workers. His main aim was to produce the best quality nylon in the quickest way possible and in largest quantities.
Fiery instinct, futuristic outlook, indomitable will, and a burning passion was all that Dhirubhai Ambani had when he set out to work his way for a living in the lanes of Bombay, way back in 1958.
From being a spice dealer to a cloth merchant to a textile producer, it was his overarching ambition, inexhaustible energy and never-say-die spirit that led him through all the obstacles to emerge as the business tycoon of India. He established and laid the foundation for Reliance Industries, which has become one of the largest conglomerates of India today. It was through his futuristic vision and strong business acumen that Reliance Industries created history in the Indian industry, a legacy that would serve as an inspiration for generations to come! Dhirubhai Ambani’s life is surely the rags to riches story, as he took one step at a time to become one of the industrial giants of the country. Fuelled by an aim to ‘Think Big, Think Differently, Think Fast and Think Ahead’ his capacities in the entrepreneurial sector were in stark contrast with his competitors, as he promised his dealers a deal that was revolutionary, ‘profit we share, losses are mine’. It was through his zeal, bonhomie and invincible spirit of conquering the universe that he transformed his men from clay into steel and helped them attain the pinnacle of success. For his excellent business acumen and never-say-die spirit which made Reliance one of the topmost business empires in the country and the world, he was conferred with numerous honors including Dean’s Medal, Lifetime Achievement Award for Corporate Excellence and Man of the Century award. Additionally, he was named ‘Man of 20th Century’ by the Federation of Indian Chambers of Commerce and Industry (FICCI).
Posthumously, he was conferred with the ABLF Global Asian Award at the Asian Business Leadership Forum Awards