FMCG companies should label products in local languages: Ram Vilas Paswaan
The Economic Times , Oct 10, 2018
Packaged products should be labelled in Hindi and regional languages to help consumers easily identify them, minister of consumer affairs Ram Vilas Paswan said.
The government, however, does not plan to make this exercise mandatory for FMCG firms, and the industry must adopt it voluntarily, he said.
“There are developed countries like China, Japan, where the medium of communication is their own language. But we in India have cultivated this notion that English is ‘gyaan ka bhandar’ (pool of knowledge), and our own languages are no good,” Paswan said addressing a FICCI event in the city on Tuesday.
Paswan said his ministry had mandated that the font size of product description, including the maximum retail price (MRP), date of manufacturing, expiry date of the product and details of complain mechanism must be increased but companies had failed to comply.
“For instance, on a bottle of water, I understand that you cannot write all the product description in Hindi, but at least the name can be written in Hindi,” he said. Paswan said the government did not want to impose Hindi as a language, but labelling products in regional languages where they were widely spoken would serve the interest of consumers.
Win consumers' trust, uphold their rights through legible product labelling in Hindi and regional languages: Ram Vilas Paswan