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FICCI Frames 2019: Next decade of growth for Indian M&E 

ET Brand Equity , Mar 13, 2019

At the 20th edition of FICCI FRAMES, Amit Khare, secretary, ministry of information & broadcasting, Bibek Debroy, chairman of the Economic Advisory Council to the Prime Minister of India in conversation with Uday Shankar, vice president, FICCI deliberated on kick-starting the next decade of growth for Indian M&E.

Khare suggested that there is a huge market for Indian general entertainment which needs to be exploited in a far better manner. “We have been content with our domestic market but there is a huge international market which can be tapped into,” he observed. Khare and Shankar also discussed how the dearth of theatres pose a big challenge to good movie content.

“The number of new screens are up because single-screen theatres have been converted to multiplexes. It’s becoming challenging for films to get the desired exhibition because we don’t have enough screens,” Shankar remarked. Khare also added that to promote ease of filming in India, MIB is set to give single window clearance for online film facilitation from April 1.

Shankar said that while localisation has happened in developed markets, the carrying capacity and infrastructure is a challenge that the industry has to grapple with. Khare pointed out that policies and regulations in India have not developed content-wise but medium-wise. “In 2019, when there is a convergence of platforms, the issue has become even more complicated and is an area we must re-align and have some policies around.”

Meanwhile, Debroy said, “One thing that has happened with technology is that it is impossible to enforce regulations.”

Shankar asserted that while the entertainment industry was a highly regulated one, there was an unevenness of regulation. He emphasized on the certainty of the regulation. “What is expected of you and what you are required to deliver should be established well beforehand,” he said.

Debroy said that what worries him was not the context but the content of regulation. “Because whenever you think of any content of regulation, that content pre-supposes the certain kind of technology,” he explained.

 

 

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Event:

 FICCI FRAMES 2019