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FICCI calls for National Art Policy 

Business Line , Apr 03, 2010

Federation Of Indian Chambers of Commerce and Industry (FICCI), in a report released here on Friday, has recommended to the Union Ministry of Culture to draw up a ‘National Art Policy' with the objective of promoting ‘business of art' in the country.

The report has highlighted some key issues concerning the art infrastructure in the country, human resource development, regulatory requirements and aspirations of artists in general.

“It is recommended that the need for human resource development in art be brought within the ambit of the National Art Policy,” the report states. The policy should focus on spread of robust visual culture and encouragement of creativity right from the primary school, it adds.


“The recently enacted Right to Education Act is the right step forward in this direction,” Mr Ashok Vajpayei, Chairman, Lalit Kala Academy, said here on Friday at the launch of the FICCI report.

“The Act will create enormous opportunity for promotion of art by making it compulsory for all primary schools to have art teachers, even if on a part time basis,” he said.

“The national policy is not intended to intervene in artistic and creative expressions but is expected to formulate a public framework to direct investments in art,” Mr Vajpayei said. The spending on art in China was nearly 20 times higher than that in India, he pointed out.

In their human resource development efforts, the Centre and State Governments should ensure establishment of art institutes on a public-private partnership model, improvement in quality of management personnel in museums and inclusion of new art forms in the art colleges, the report highlights.

“Museum and galleries in India need considerable improvement in communication, management, business and publication procedures,” Mr Jawhar Sarkar, Secretary, Union Ministry of Culture, said, adding that there was a need to explore possibilities of launching a course on museum and gallery reforms.

In another recommendation, the FICCI report has pointed out the need of “re-contextualising” the resale royalty policy for art so that artists get a share in the escalated resale price of art pieces. The report also recommends streamlining of taxation policies in favour of the “art industry” and creation of a single window interface for transactions in art.

“We need proper guidelines and frameworks to foster the growth of art in the country. Any policy has a definitiveness that goes against the principles of creativity. Artists would like to remain outside government inventions,” Mr Gautam Sengupta, Director General, Archaeological Survey of India said.