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FICCI pledges support to 'Public Walk Donation' campaign for safer roads 

Sep 19, 2018


NEW DELHI, 19 September 2018: Safety on Indian roads has taken on a new meaning with the 'longest and largest walkathon' from Kanyakumari to Kashmir by Mr. Subramanian 'Subu' Narayanan, Member Club D2S, the lead walker, reaching Delhi-NCR today.

Speaking at an interactive session on '1 Crore Steps for Safer Roads' under the National Road Safety Campaign organised by FICCI in association with Club D2S, SIAM, Mr Subramanian 'Subu' Narayanansaid, "When we make the roads safer, when more people can walk, use of private vehicles will come down for short distances and roads will become even safer. I am on a mission to raise public awareness about the difficulty of pedestrians on Indian roads, which can lead to urgent action for creating a robust and systematic approach to road safety. I appeal to all to join me to support this cause."

The unique national campaign of 1 Crore Steps for Safer Roads - 'Public Walk Donation' will get a new lease from two mega walkathons slated on September 22, 2018 from Tau Devi Lal Stadium in Gurgaon and on September 24, 2018 from Sector 11, Dwarka, where thousands of participants from schools, colleges, corporates and other institutes are expected to join the walk.

The campaign is supported by many of India's apex organisations, including FICCI.

As a measure of its demonstration of support to the cause of road safety, FICCI employees today walked 1.8 kms around the vicinity of Federation House, a distance covered in 23 minutes.

Mr Ramashankar Pandey, President, Central Working Committee of the NGO, Drive Smart, Drive Safe and Managing Director, HELLA India Lighting Ltd. said, "The latest data on road accidents in India is very alarming. With one death every four minutes and an accident every minute, the situation is critical and cannot be left unattended for long. Hence our team member, 'Subu' is taking the challenge to appeal to all Indians to join this national movement and donate their walk to give this cause the highest priority."

Mr Dilip Chenoy, Secretary General, FICCI said, "Ensuring road safety is a collective effort and the message here is that if each one takes a step, it can motivate others towards the collective goal of road safety. FICCI is supporting the walkathon from Kanyakumari to Kashmir which is aimed at creating, increasing and infusing pedestrian safety awareness and we will take the message across to our members for their support."





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