In recent times India’s economic growth story has attracted the world’s attention bringing new challenges for the domestic economy. One of the challenges continually faced is the growing illicit trade in counterfeits, pass offs and smuggled goods. Counterfeits, pass-offs and smuggled goods are threatening brands not only in every region within the country but also all across the world. Contraband and counterfeit product manufacturers not only hurt the integrity of the brand but also further dilute the brand owner’s reputation. This results in erosion of sales of the legitimate product and poses health and safety hazards for the consumers.
The establishment of the ‘Committee Against Smuggling and Counterfeiting Activities Destroying the Economy’ (CASCADE) by the Federation of Indian Chambers of Commerce and Industry (FICCI) on January 18, 2011 at FICCI Federation House, New Delhi was a notable step towards facing this challenge.