FICCI WBSC, in collaboration with the West Bengal State Rural Livelihood Mission (WBSRLM), Government of West Bengal, will conduct training workshops on digital marketing for Self-Help Groups (SHGs) on 09th - 10th and 12th - 13th June 2025 in Kolkata.
These workshops will aim to empower local artisans by equipping them with essential digital marketing skills. Participants will learn how to transform their business practices through improved customer access, effective marketing, and stronger branding. The training will enable them to reach a wider and more relevant audience, thereby positioning them to increase sales and sustain customer engagement at a much lower cost than traditional marketing methods.