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Govt makes a case for National E-com policy 

The Pioneer , Mar 15, 2018

The Government on Wednesday made a case for a national e-commerce policy and a related consolidated legal framework to address the challenges of the sector and realise the opportunities in the global business-to-consumer (B2C) space.

“Most important for us at this point of time as policy-makers and also as stakeholders who are at the receiving end. We do not have a national e-commerce policy and we do not have a consolidated legal framework to deal with it.

“So if we look at the e-commerce. We do need a broad policy that looks at the broad elements, that we will use to realise the opportunities,” Commerce Secretary Rita Teaotia said addressing a workshop on e-commerce here. She said Department of Commerce was grappling with the issue of who owns the B2C e-commerce space as within the government, there are multiple policy-makers and regulators like departments of IT, industrial policy, revenue, posts, and RBI.

“So there are a fairly large number of players in the government itself. And all of them need to come on the same page,” Teaotia said.

She said India first needs to ensure readiness of its own companies for accessing global markets before talking about rule-making on the global front, observing that there are differences in the definition of MSME in the US, Germany and India.

“The World Trade Organisation (WTO) is not a talk shop unlike the United Nations and UNCTAD. When you go to WTO you are talking about global rules for trade and when you talk about global rules you have to be ready.

“This is not lightly done.. Getting very excited about MSMEs on the global rule-making platform is unwise unless you know you are comparing apples to apples”, Teaotia said.

 

 

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 Going Global through E-Commerce Marketplace