The government on Wednesday made a case for a national e- commerce policy and a related consolidated legal framework to address the challenges of the sector and realise the opportunities in the global business- to- consumer ( B2C) space. “Most important for us at this point of time as policy- makers and also as stakeholders who are at the receiving end... We do not have a national e- commerce policy and we do not have a consolidated legal framework to deal with it. “So if we look at the e- commerce... we do need a broad policy that looks at the broad elements, that we will use to realise the opportunities,” commerce secretary Rita Teaotia said. She said department of commerce was grappling with the issue of who owns the B2C e- commerce space as within the government, there are multiple policy- makers and regulators.
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Going Global through E-Commerce Marketplace