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Need for a national e-commerce policy: Commerce Secretary 

webindia123 , Mar 14, 2018

Commerce Secretary, Rita Teaotia, on Wednesday called for a comprehensive National e-Commerce Policy to tap the huge opportunities in this segment.

Speaking at an event organised jointly by Industry body Federation of Indian Chambers of Commerce and Industry (FICCI) and Amazon, Ms Teaotia said while the B2C (Business to Consumer) commerce transactions in India were growing rapidly at a CAGR of 34 per cent, there was a need for pegging aspirations realistically as the growth had taken place on a low base.

The Commerce Secretary said that the country was not entirely ready to tap the opportunities offered by e-Commerce and there was a need to ensure that various arms of the government were on the same page to capitalise on the business prospects offered by the digital space.

Challenges like financial penetration and inclusion, infrastructure for delivery of products and unstable supply of power also need to be tackled upfront so that e-Commerce players are able to reach out to an aspirational population, including the rural populace, she added.

Speaking on the occasion, Ministry of MSME Additional Secretary & Development Commissioner Mr Ram Mohan Mishra said that for sustainable growth of the sector, it was important to ensure inclusivity and sensitivity to those unable to keep pace with the surge in technology.

He said that there was no choice but to tackle the challenges of logistics, capacity and institutional lacunae. The thrust, therefore, of the MSME Ministry was to empower MSMEs to face the market challenges.

 

 

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