ISO 9001:2015 Certified
closex Call Us 11-23320714, 23721504, ficci@ficci.com

 Upcoming Event
to forge a partnership on Technology Commercialization Initiative, FICCI-AMITY and IC2 Institute University

MIO event: Focus on media, entertainment on last day 

Orissa Post , Nov 16, 2018

The focus was on development of the media and entertainment sector on the final day of the Make in Odisha Conclave. People from the industry discussed the growth pattern and the need for a conducive policy environment.

Reports said that the FICCI and the state government had readied a draft film policy. A consultative workshop with all stakeholders will be organised in December for seeking feedback before finalising the policy. It will be a significant development in taking the Odia film industry to the next level.

A senior FICCI official said the media and broadcasting industry is constantly troubled by taxation caps, the lack of a logical regulatory structure and the ever increasing consumer choice.

It’s important to have the guiding light of government bodies over such issues, and hence conclaves like Make in Odisha are a great vote of confidence in the industry, she added.

She stressed the importance of the government’s role in shaping the hopes of the media industry.

Ananta Das, the state Minister for Industries and Higher Education, said a ministerial committee has been constituted by the government to develop the Odia cinema industry.

All stakeholders will be consulted and their suggestions are welcome. “We are committed to develop the Odia cinema industry to the level of Bollywood,” he said.

Sanjeev Chopra, the Principal Secretary of Industries, said the film industry in Odisha comes under the jurisdiction of the Industries Department. It is very important to develop infrastructure and marketing, and to have a dedicated policy for the cinema industry in Odisha, he said.

The first Odia movie was made in 1936 just five years after the first Hindi film, he pointed out.

Talent is available for the media and entertainment industry, but infrastructure has to be developed. The government has decided to offer multiplex operators land at concessional rates, he said.

The tourism sector will also get a push by showcasing Odisha’s beautiful spots to tourists through cinema. We also need to work on enhancing the quality of cinema. We are trying to build multiplexes in all districts, he said.

Kuna Tripathy, the Chairman of the Odisha Film Development Corporation, said the Odia cinema industry has had a glorious history spanning 82 years.

“I welcome questions from all of you which will help to formulate a policy for the development of the Odia film industry. It is indeed a matter of great pleasure to have a full house for this session,” he said.

Partho Dasgupta, CEO, Broadcast Audience Research Council (BARC), said that as per a BARC report in Odisha 11 million viewers watch the general entertainment channel GEC daily, while the number is 300 million in the nation as a whole.

In India 613 million people watch TV daily for 3 hours 48 minutes and 17 seconds while in Odisha everyday 18 million viewers spend around three hours, six minutes and 27 seconds watching TV daily. This is almost the same as the all India timing, he said.

He said that Odia language viewership has surpassed other languages in the state with 49 per cent of viewers watching Hindi programmes also. Odia stands at the third spot among regional languages after Bengali and Marathi, he said.

 

 

Also Read

Chief Minister of Odisha Naveen Patnaik Inaugurates the much- awaited 'Make in Odisha Conclave 2018'

Odisha launches Vision 2025 of Universal Healthcare at 'Make in Odisha' Conclave 2018

Odisha invites industry to tap opportunities in defence & aerospace sectors

Patnaik launches 'Make in Odisha', government looks to draw up investment     

Naveen Patnaik inaugurates second Make in Odisha conclave     

State govt targets revival of sea trade     

Odisha CM inaugurates 'Make in Odisha Conclave', urges industry captains to partake in state's growth     

Make-in-Odisha Conclave starts with a 'Coastal Fun Run'     

‘Make in Odisha’ has come a long way: CM     

Odisha CM Inaugurates ‘Make In Odisha’ Conclave     

Aditya Birla Group to invest ₹14,400-crore in Odisha announces Kumar Mangalam Birla     

MIO 2018: Naveen urges FICCI to establish long-term association with Odisha     

Plenary Session of Business Leadership Summit #MakeInOdishaConclave starts, leading industrialists Ambani, Adani, Birla, Jindal present     

CM Naveen Patnaik inaugurates Make in Odisha Conclave     

Make in Odisha expo inaugurated; to include sessions on women entrepreneurship, startups, agri     

'Make In Odisha Conclave' Kicks Off In Bhubaneswar     

Tata Sons to invest Rs 25,000 cr in Odisha announces N. Chandrasekaran     

Local investors seeks more investments for Sundargarh district amidst 'Make in Odisha' conclave     

Mukesh Ambani, Kumar Mangalam Birla to attend Make in Odisha summit     

Make in Odisha 2.0: State eyes Rs 3-trn investments, woos Japanese firms     

Odisha to bear 20% cost for mega food parks, but aid capped at Rs 150 mn     

Make in Odisha Conclave from today     

Make in Odisha Conclave to begin from tomorrow     

Tata Group's total investment in Odisha to cross Rs 1 lakh crore soon     

Reliance to make Rs 30 bn fresh investment in Odisha: Mukesh Ambani     

Reliance to Invest Rs 3,000 Crore in Odisha, Set Up 'High Power Athletic Centre'     

Odisha CM Naveen Patnaik urges industry captains to partake in state's growth     

Odisha bags about Rs 1.4 lakh cr investment proposals on 2nd day of investors’ meet     

Chief Minister of Odisha Naveen Patnaik Inaugurates the much- awaited 'Make in Odisha Conclave 2018'     

Make in Odisha Conclave 2018: RIL chairman Mukesh Ambani commits to Rs 3,000-cr investment in state     

Odisha to make Bhubaneswar skill capital of India     

FICCI hosts panel discussion on Broadcasting in Odisha at Make-in-Odisha Conclave venue     

Odisha launches Vision 2025 of Universal Healthcare at ‘Make in Odisha’ Conclave 2018     

Odisha invites industry to tap opportunities in defence & aerospace sectors     

Odisha invites industries to tap opportunities in defence, aerospace sectors     

Make in Odisha 2018: Women-backed firms plan to set base in Odisha     

Skill boost with back-to-back pacts at the Make In Odisha Conclave     

Odisha invites industry to tap opportunities in defence & aerospace sectors     

Make in Odisha: Odisha govt. to bring new film policy with FICCI     

Make in Odisha 2018: Rs 4.1 lakh crore investment goals achieved     

Govt of Odisha to provide smartphones to six lakh Mission Shakti groups     

Make in Odisha Conclave lays roadmap for future of Media & Entertainment Industry     

Event:

 Make in Odisha Conclave