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Sector Overview

Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian economy with Household and Personal Care accounting for 50 per cent of FMCG sales in India. Growing awareness, easier access and changing lifestyles have been the key growth drivers for the sector. The urban segment (accounts for a revenue share of around 60 per cent) is the largest contributor to the overall revenue generated by the FMCG sector in India and recorded a market size of around US$ 29.4 billion in 2016-17. However, in the last few years, the FMCG market has grown at a faster pace in rural India compared with urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account for 50 per cent of total rural spending.

Market Size: The Retail market in India is estimated to reach US$ 1.1 trillion by 2020 from US$ 672 billion in 2016, with modern trade expected to grow at 20 per cent - 25 per cent per annum, which is likely to boost revenues of FMCG companies. In 2016-17, revenue for FMCG sector have reached US$ 49 billion and is expected to grow at 9-9.5 per cent in FY18 supported by expectations of the total consumption expenditure reaching nearly US$ 3,600 billion by 2020 from US$ 1,469 billion in 2015.

FICCI's Engagement

FICCI FMCG committee is actively involved in the issues related to policy & strategy, capacity building and global recognition to the Indian FMCG industry. The policy and strategy agenda include taking steps to stimulate the growth of the industry, implementation of taxation related issues, addressing the regulatory concerns and expanding the horizon of industry by taking up the issues of direct selling distribution model.

FICCI FMCG division works under the aegis of FMCG Committee which is composed of the key decision makers of FMCG Industry. The committee comprises of 40 members. It is Co - Chaired by Mr. Saugata Gupta, MD & CEO Marico Ltd.

Other prominent members are Emami Limited, Fena Private Limited, Godfrey Philips India Limited, Godrej Consumer Products Limited, Johnson & Jonson Limited, Lotus Herbals Ltd, Nivea India Private Limited, Colgate Palmolive India Ltd, Procter & Gamble, Reckitt Benckiser (India) Ltd, Carrefour WC&C India Pvt Ltd., HUL, Mother Dairy Fruit And Vegetable Pvt. Ltd, Keventer Agro Ltd and many more.

Some of the key agendas pursued are as follows:
  • Legal Metrology Act
  • Misleading Advertisements
  • Drugs & Cosmetics Act
  • Direct Selling Guidelines