TechEquity is a transformative online platform that was established during India's G20 presidency, designed to bridge the gender digital divide. It is an aggregator of learning and skill enhancement opportunities, dedicated to empowering women with the digital skills and knowledge they need to thrive in today's technology driven world. The platform brings together high-quality, impactful content on digital education, financial education, technical training, and core skill development.

With an aim to provide equity and access to high quality learning and skill enhancement programs,and enhance the career potential and growth opportunities for women, G20 EMPOWER launched TechEquity in 2023, with the support of the Ministry of Women and Child Development, Government of India.  Learn more at: techequity.g20empower.com

We are seeking a talented and creative Social Media and Marketing Associate to lead the marketing efforts and manage the social media presence for TechEquity, a digital upskilling platform. The ideal candidate will possess exceptional content creation, communication, and graphic design skills along with a strong understanding of digital marketing to effectively convey TechEquity's mission and engage our target audience through various online channels. The role reports to the Project Manager - TechEquity Platform.

Minimum Requirement:

• Bachelor's degree in public policy, communications, marketing, or a related field.
• At least 2 years of proven work experience in managing social media accounts and communication strategies for organizations, preferably for a learning platform / initiative.
• Experience working on global communication campaigns, especially those focused on impact and change.
• Portfolio (previous social media content creation projects, graphic design samples, etc.)

Principal Accountabilities

1. Communication Strategy:

• Develop and execute a comprehensive communication strategy to promote TechEquity's objectives and initiatives.
• Craft clear and compelling messaging to convey the platform's mission and impact to various stakeholders.

2. Social Media Management:

• Plan, create, and schedule engaging social media content across platforms (e.g., Twitter, LinkedIn, Facebook) to increase brand visibility and engagement.
• Monitor and respond to comments and messages on social media, maintaining a positive and informative online presence.

3. Marketing & Outreach:

• Create outreach strategy to take the TechEquity Platform to millions of women in G20 nations by leveraging multi-stakeholder partnership including but not limited to national and state ministries, industry bodies, multilateral organizations, universities and Self-help groups.
• Plan and execute offline marketing strategies like conferences, webinars, informational spaces to increase visibility and awareness.

4. Content Creation:

• Produce high-quality written content, including articles, blog posts, press releases, and newsletters.
• Create eye-catching graphics and visuals including posts, reels, etc. for social media and promotional materials.

5. Audience Engagement:

• Identify and engage with target audiences, traditional media partners, brand advocates and influencers to expand TechEquity's online reach.
• Foster meaningful online discussions and engagement within the tech community.

6. Analytics and Reporting:

• Analyze social media and communication performance metrics to track the effectiveness of campaigns and initiatives.
• Provide regular reports with key performance indicators (KPIs) and insights to make data-driven improvements to future campaigns.

Competencies

Technical (Knowledge, Skills, Attitude)

• Exceptional writing skills with the ability to craft clear and persuasive content.
• Proficiency in graphic design tools such as Adobe Creative Suite and Canva.
• Proficiency in video filming and editing.
• Strong understanding of social media trends, platforms, and best practices.
• SEO and SEM 

Generic / Managerial

• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent interpersonal and communication skills.
• Ability to build and maintain stakeholder relationships.
• Excellent presentation skills.