FICCI’s Apprenticeship team works with the Ministry of Skill Development and Entrepreneurship (MSDE) to support them in creating awareness about Apprenticeship Training, especially National Apprenticeship Promotion Scheme (NAPS), and engaging the industry across India. To overcome the challenges faced by the MSDE, the team developed a comprehensive 360-degree communications strategy along with targeted industry engagement plan. Multiple workshops have already been conducted across cities addressing the industry, newspaper advertisement release, social media presence, knowledge products are some of the interventions that have already been implemented.