FICCI - Anarock: 11th edition of Homebuyer Sentiment Survey 2024
ANAROCK Consumer Sentiment Survey is an attempt to gauge homebuyers’ preferences in the prevailing scenario, invariably leading to emergence of significant trends in the Indian residential real estate industry.
The main aim of the survey is to provide all stakeholders – consumers, developers, investors, sellers, and owners including local and expatriates – deeper insights into the Indian property market purely from a consumer perspective. This survey was conducted by ANAROCK Research between Jan to June (2024). The online survey saw nearly 7,615 participants responding to it via different digital sources including email campaign, web link and messages.
Key Takeaways
- Positive Homebuyer Sentiment: The survey indicates strong confidence among Indian homebuyers despite global economic uncertainties.
- Rising Demand for Homeownership: A large share of respondents prefer buying property for self-use, reflecting a shift toward long-term housing security.
- Preference for Larger Homes: Post-pandemic lifestyle changes and hybrid work models are increasing demand for bigger homes with dedicated workspaces.
- Location & Connectivity: Buyers are prioritizing well-connected locations, proximity to workplaces, metro networks, and social infrastructure.
- Growing Interest in Under-Construction Properties: Improved regulatory frameworks and developer credibility have increased trust in under-construction projects.
- Importance of Amenities: Modern amenities such as green spaces, security, smart home features, and community facilities are key decision factors.
- Budget Trends: Most buyers continue to look for homes in mid-income price segments, though demand for premium housing is gradually increasing.
- Investment Perspective: Real estate is increasingly viewed as a stable long-term investment, especially in major metropolitan cities.
- Future Outlook: With policy support, urbanization, and infrastructure development, the residential real estate sector is expected to remain strong in the coming years.