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Windows of opportunity: India's Media & Entertainment sector - maximizing across segments
The Indian media and entertainment (M&E) consumer base is large but heterogenous, hungry for content but willing to pay only for value, and more than ready to experiment with technology, be it streaming, digital payments, online education, virtual experiences, e-commerce, social media, or gaming. The diverse consumer base, coupled with favorable macroeconomic and demographic factors, has translated into a very exciting time for the industry. India’s M&E sector achieved its highest ever revenues in 2022. Almost every single segment grew across both traditional and new media. Media consumption increased across video, audio, text, and experiences. Advertising grew 19% and crossed ...