Beyond the Scroll: Exploring the Impact of Social Media on Individuals & Organizations

Beyond the Scroll: Exploring the Impact of Social Media on Individuals and Organisations

This knowledge paper explores the far-reaching effects of social media use on individuals, organisations, and the very fabric of society. Delving into generational differences and cultural influences, it examines how social media shapes our connections, identities, and livelihoods. While presenting opportunities for connection, self-expression, and even financial gain, it also harbours potential pitfalls that can impact mental well-being. Organisations leverage its power for branding, recruitment, and engagement, but face risks like employee distractions, negative publicity, and even online bullying. Navigating these complexities demands culturally sensitive strategies to foster responsible digital habits and safeguard the mental well-being of individuals and organisations alike.