Event Overview & Highlights
An initiative aimed at supporting the Innovators and startups in India by encouraging entrepreneurship that addresses real-world challenges, paving the way for a brighter and more sustainable future.
FICCI and Mercedes-Benz India on December 23, 2025 launched an innovation and business ideas challenge programme with an eye on nurturing early-stage innovators and strengthening the country's startup ecosystem. Programme' will focus on priority sectors such as manufacturing, sustainability, decarbonization, electric mobility, and education -- key pillars for India's development goals. Selected innovators will gain access to expert mentorship, industry exposure, opportunities to present at FICCI's flagship platforms, and, for the top seven winners, innovation support of up to Rs 30 lakh, along with year-long hand-holding and industry access.