FICCI Consumer Guide on Serve Size and Portion Control
Over the past few years, consumers have been exposed to a global trend of increasing portion sizes, which has contributed to a growing risk of various health related issues. Portion size plays an important role in maintaining a healthy and balanced lifestyle for individuals. Recognizing this, there has been a growing public health interest in reducing or limiting portion size. Therefore, this brings us with an opportunity to identify strategies that can support consumers in regulating their diet and food portions. One such strategy is consumer education...
Further, when it comes to pre-packaged foods, the Nutritional Information Panel on the food labels provide the necessary information on nutrient intake for the consumers. However, the consumers are often puzzled between ‘100gm’ and ‘per serve’ nutritional content that the food provides. Therefore, the FICCI Guidance on Serve Size and Portion Control is specifically designed for consumers enabling them to make informed food choices. The guidelines attempt to clarify the concepts of ‘serve size’ and ‘portion control’ to make consumers aware of the regulatory mandate and efforts made by FSSAI to educate them. These guidelines also provide consumers with an experience of learning through illustrious examples of food labels, menu labelling and digital information to be displayed.....