It's time that we change the narrative from 'Women empowerment' to 'Women In-Powerment': Dr. Bhaskar Das, Group President, Republic Media Network

Mar 30, 2019

 

 

MUMBAI, 29 March 2019: FICCI & FICCI Ladies Organization (FLO) jointly with Amway India, yesterday organized a seminar 'Taking Wings: Women's Employment, Entrepreneurship and Empowerment' to deliberate on the subject of having more women in work force, both in jobs as well as in the role of Entrepreneurs.

 

Dr. Bhaskar Das, Group President, Republic Media Network said, "Women empowerment usually means giving authority and power to do something, indicating that someone's permission is needed to empower a woman. In today's context, it is important that we change the narrative and move from "empowerment" to in-powerment, which essentially, is the process of allowing women to discover the power that already lies within them, rather than giving them external permissions or authorities".

 

He added, "An in-powered women would be self-aware, allowed to make choices, possess the ability to be self-dependent and in-power others. Therefore, our role is not to actively give women the power, but to provide them with the facilities that help them discover the power that lie within themselves".

 

Mr. Rajat Banerji, National Head - Corporate Affairs, Amway India said, "Women play an intrinsic role in strengthening the socio-economic landscape, and entrepreneurship is a route that has witnessed tremendous adoption among India's women. We, at Amway India, are proud to have successfully skilled and empowered more than 550,000 distributors in India. The fact that almost 60% of Amway direct sellers are women is a testimony to our commitment and our contribution towards women entrepreneurship. In recent years, India has witnessed a robust economic growth driven by market focused economic reforms favoring entrepreneurship. We believe that fostering an environment of growth and creating viable opportunities for women will not only empower them to realize their full potential but also strengthen the society and economy, overall."

 

Ms. Monica Chaturvedi, Chairperson, FICCI FLO Mumbai Chapter shared FICCI FLO's engagement in social & economic empowerment of women across all sections & verticals of society. FLO encourages entrepreneurship among women through its initiative 'Swayam' and take up leadership positions through mentoring programmes. She added that at grass root level FLO is engaged in skilling & making the women employable and promoting education on personal health & hygiene of women

 

Leading Women Entrepreneurs, including Ms. Kavita Anand, Cofounder, Adhyayan; Ms. Revathi Roy, CEO, Hey Deedee; Ms. Shveta Raina, Founder & CEO, Talerang and Ms. Geeta Pillay, Amway Business Owner participated in the session 'Taking wings: Learning from the Journey of Successful Women Entrepreneurs' and shared the learnings from their entrepreneurial ventures and encouraged over 100 women participating in the seminar to dream and achieve success in all sphere of life. 

 

Leading corporate CXOs including Ms. Alpana Parida, President, D Y Works; Ms. Ratika Gore, Faculty & Dy Chairperson, SPJIMR; Ms. Pratima Salunke, Head - HR, Raychem RPG;Ms. Neha Punater, APAC Market Lead, Capgemini, shared their views on �Attrition in Women Work Force:  Challenges of Re-employing women on break and Entrepreneurship opportunities�.