Wellness is the overall fulfilment of an individual’s needs, which could range from basic physical health, nutrition and exercise to esteem- and aesthetic-based needs such as beauty, social lifestyle, mental and spiritual peace ( While “mental peace” refers to the ability to think through problems logically, “Spiritual” is the ability to understand right from wrong ) . Currently, the approach to Wellness is proactive rather than reactive. While Ayurveda, health foods and drinks and tonics have traditionally been integral to the Indian diet, Indians are now increasingly looking at new avenues of Wellness, in line with their proactive approach. In order to maintain and improve their Wellness, they engage in activities such as regular exercise, massage therapies as well as dietary and lifestyle counselling.
Wellness is the overall fulfilment of an individual’s needs, which could range from basic physical health, nutrition and exercise to esteem- and aesthetic-based needs such as beauty, social lifestyle, mental and spiritual peace ( While “mental peace” refers to the ability to think through problems logically, “Spiritual” is the ability to understand right from wrong ) . Currently, the approach to Wellness is proactive rather than reactive. While Ayurveda, health foods and drinks and tonics have traditionally been integral to the Indian diet, Indians are now increasingly looking at new avenues of Wellness, in line with their proactive approach. In order to maintain and improve their Wellness, they engage in activities such as regular exercise, massage therapies as well as dietary and lifestyle counselling.
The overall wellness market in India estimated at INR 1,10,000 Crore in FY2017, with a growth rate of 13% -15%. Rejuvenation is the fastest growing segment with a growth rate of about 25%. Even alternate therapy products and services is a fast growing segment with India being the 2nd largest exporter of Ayurveda and alternative medicine in the world. The wellness sector is likely to generate nearly 3 million job opportunities.
With a growing number of Indians willing to pay big bucks to feel good, the country's fitness and wellness industry is blossoming. There is growing interest among entrepreneurs to start retreats and spas as there is demand.
The wellness offerings market has been segmented along hygiene, preventive, curative and enhancement needs of the consumer.
Hygiene is the basic necessity to maintain personal cleanliness
Preventive and Curative needs are aligned to prevent diseases, cure ailments and maintain a healthy lifestyle.
Enhancement needs focus on improving personal appearance and self-confidence
Wellness Industry can be categorized as shown below:
Beauty Care
Salon and Beauty services
Hair, Nails and Skincare Products
Cosmetic Treatments
Colour Cosmetics and Fragrances
Slimming and Fitness
Fitness Equipment
Slimming Products (Topical and Ingestible)
Slimming / Weight Management Services
Fitness Services
Rejuvenation
Spas
Alternate Therapy
Alternate Therapy services
Alternate Therapy Products
Nutritional Care
Wellness Food and Beverages
Dietary Supplements
Timeline
2019
Jul
Press Release
Yoga asana should be accepted as a sport: Joint Secretary, Ministry of AYUSH