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Reputational benefit from generosity brings happiness: Chris Anderson, Founder-TED

Dec 17, 2021

NEW DELHI, 17 December 2021: Mr Chris Anderson, Founder, TED, today said that there exists reputational benefit from generosity, which in turn triggers response, which finally brings happiness.

Addressing FICCI's Annual Convention & 94th AGM on the theme India Beyond 75, Mr Anderson spoke about his views on the 'Power of Strategic Generosity in Transforming Companies Reputation', where he said that strategic generosity is audacious generosity with a lot of benefits.

Mr Anderson, in his address, further stated, "There are numerous things that you can give away- your biggest digital asset, that is knowledge; and it is easy to share digital knowledge."

Speaking at the event, Mr Uday Shankar, President, FICCI emphasized, "Corporations are powerful actors in the society. They have the opportunity to shape the world around them and to influence global leaders."

President-Elect, FICCI, Mr Sanjiv Mehta, highlighted that the joy of giving and the joy of generosity is imbibed our ancient culture.

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