FICCI signs MoU with ONDC to enhance digital experience in tourism & hospitality sector and provide knowledge partnership

Dec 16, 2024

NEW DELHI, 16 December 2024: FICCI and ONDC have signed a Memorandum of Understanding (MoU) to enhance digital experience in the travel, tourism and hospitality sector. FICCI will engage with industry stakeholders, travel companies, tour operators, hospitality service providers to evangelise digital e-commerce facilitated   by ONDC's network. It will also engage with central & state governments to reach the consumer and supply pipelines to remote areas which are opening up through overall internet penetration and emerging technologies.

FICCI will organize seminars, conferences, and knowledge-sharing platforms to boost awareness of the ONDC digital infrastructure. This will enable capacity-building programmes to enhance digital skills across the eco-system. FICCI will further assist in promotion and marketing initiatives to improve the adoption of ONDC network to build on the India product in the national market, and international markets in alignment with ONDC strategies. The partnership aims to align with national tourism strategies and ONDC goals.

 

Commenting on the MoU, Mr Dipak Deva, Chairperson, FICCI Tourism & Culture Committee and Managing Director, Travel Corporation India Ltd said, “The MoU between FICCI and ONDC opens up new avenues for digital adoption in the travel, tourist & hospitality industries to work together to close the digital divide and support national plans for a sector prepared for the future. By developing knowledge sharing platforms to support small and medium sized businesses, FICCI and ONDC are spearheading the digital transformation of the tourism industry. In addition to promoting expansion, this collaboration guarantees a more effective and convenient travel experience for all.”

 

Mr Dhruv Shringi, Co-Chairperson, FICCI Tourism and Culture Committee, and Co-Founder & CEO, Yatra Inc said, "FICCI's partnership with ONDC marks a significant milestone towards transforming India's travel and tourism industry into a digitally empowered, efficient and sustainable sector. By harnessing ONDC's cutting-edge technology and FICCI's industry acumen, we can create an ecosystem that fuels the growth of MSMEs, fosters innovation, and enhances customer satisfaction. I am confident, this collaboration will not only elevate India's position as a global tourism hub but also have a far-reaching impact on the country's economic growth and development."

 

Mr Ashish Kumar, Co-Chairperson FICCI Travel, Technology and Digital Committee said, "FICCI is committed to collaborate and support the government initiatives in building a robust digital Infrastructure, which here specifically includes highlighting the Travel, Tourism and Hospitality changing landscape to strengthen the consumer and supply chain. It hopes to connect the dots in the entire customer journey and working towards a Viksit Bharat. “

 

Mr T. Koshy, MD & CEO, ONDC said, “As ONDC and FICCI sign this MoU, I am happy to see the benefits of digitisation further getting percolated to the grassroots of travel industry. ONDC has always stood for digital inclusion and level playing field for all stakeholders and this is a step in that direction. This is also opening another big category on ONDC Network - travel, after the recent launch and success of ride hailing and metro ticketing services being available on the Network.”