FICCI-Tanjun Associates Study on Sports as a Full Time Career

October 2011 | Sports
It is more than likely that many of todayys Olympic disciplines are sophisticated versions of the games of strength and speed that flourished in ancient India and Greece. Sports has for long been the full time career of many Indians over the ages. Society, kings and kingdoms patronized them, with sporting resources, personal gains and public appreciation, just as we continue to do today. It is now time to revive sports with a holistic approach of training, which will focus equally on knowledge, skills and attitude to build the citizens who build the nation. This study is a compilation of the many initiatives that the government is already taking, the many opportunities that are waiting for the sports investor, and the many avenues that are opening up for our sport persons and the supporting eco-system. It is an endeavor to start a positive dialogue and create a strategic platform for all stakeholders to gather, confer and conquer the great Indian sports arena that is waiting to unfurl in front of the world. It is a way forward in creating an atmosphere of connectivity, convergence and collaboration among all stakeholders.

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