Overview

Ministry of AYUSH, the Government of India, and the Federation of Indian Chambers of Commerce & Industry (FICCI) are jointly organizing the 3rd Edition of International Arogya 2024, a four-day Comprehensive event on Traditional Systems of Medicines and Wellness which is scheduled to be held from 22nd to 25th February’ 2024 at Avadh Shilpgram, Lucknow, Uttar Pradesh. This event is also being supported by the Ministry of Commerce and Industry, the Government of India, and the Ayush Export Promotion Council (Ayushexcil).

Key highlights of the event are as follows:

• Comprehensive Exhibition on Ayurveda, Yoga, Naturopathy, Unani, Siddha, Sowa-Rigpa, Homoeopathy & Wellness
• International Conference on AYUSH & Wellness
• Reverse Buyer-Seller Program and Planned B2B sessions with hosted buyers
• Live yoga demonstration for wellbeing and treatment of common diseases
• CEOs Roundtable Session
• Startup Pavilion for AYUSH Sector

An international conference themed at ‘AYUSH for One Health’ aims to showcase the strength and importance of AYUSH & Wellness and to promote AYUSH Systems globally. The conference will comprise various thematic sessions that will focus on the promotion of the efficacy of the AYUSH systems at the international level.