The session will delve into the significance of Email Address Internationalisation (EAI) in enhancing global connectivity. This session will address the technical intricacies of implementing EAI, including standards, best practices, and overcoming challenges. It will highlight the economic benefits of reaching non-English speaking markets and improving user experience through greater accessibility. Interactive discussions will enable knowledge sharing among industry leaders and developers, emphasizing the importance of collaboration. The webinar will conclude by underscoring EAI's pivotal role in fostering inclusive global communication.