Illicit trade undermines economic stability and public safety by bypassing legal regulations, resulting in financial losses and health risks. It also fuels criminal activities and erodes consumer trust, posing a significant threat to societal well-being.

A large section of the population impacted by this issue remains unaware of its severity. Therefore, a sensitization strategy is of paramount importance.

In line with our efforts to generate large-scale awareness, FICCI CASCADE is organizing an Auto Rally on Saturday, 3rd August 2024, from 11:30 a.m. to 12:30 p.m. at Tansen Marg, New Delhi. The rally will serve as a platform to engage with the community and educate them about the harmful impacts of illicit trade. The route will cover:

• FICCI, Mandi House

• Barakhamba Road

• Connaught Place

• Exit to Barakhamba Road

• Back to FICCI, Mandi House

The Auto Rally aims to foster greater community engagement and educate the public about the dangers posed by smuggling and counterfeiting. Let’s come together to build a more informed and resilient society. Together, we can make a difference!