Globally, there is a rapid transformation in changing lifestyles of the populace, their food habits, and focus towards not only eating quality food but also adequate nutrients to promote health. India is the second-largest producer of fruits and vegetables, and horticulture is a sector with huge export potential. With rising domestic and global per capita incomes, as well as increasing health consciousness, there has been a growing demand for nutritious, quality and relatively more expensive horticulture produce.  Hence, India is well positioned to become a top horticulture exporter owing to its comparative advantage in terms of production volumes, as well as its diversified agro-climatic zones producing a gamut of fruits and vegetables. Nevertheless, it is yet to develop an adequate competitive advantage in value chains and processed product exports, given its potential. India’s revolution in the horticulture sector has been the outcome of the intense efforts of the Government and Private sector.  To further promote and for holistic growth of the horticulture sector a constructive partnership and dialogue with the right stakeholder is absolutely essential. In this regard, FICCI plans to form a task force on Horticulture. The main objective of the committee would be to help Indian horticulture farmers to enhance their productivity through advocacy related to horticulture policies that will help in the adoption of modern technology in horticulture. 

Chair:

Ms. Devyani Rana
VP - Public Affairs, Communications & Sustainability
Coca-Cola India Pvt. Ltd.